While you probably know that Twitter is full of professional athletes and sports teams, did you also know that hundreds of national and regional members of the sports media are also interacting with fans on Twitter?
All of the big names have Twitter accounts. You can read the latest headlines and breaking news by following national media powerhouses ESPN, Fox Sports or Yahoo Sports. If you’re interested in reading more local news for your area, many of the regional sports networks are also on Twitter, including New England’s NESN and FS North, for example.
While reading tweets from national and even regional media outlets can be interesting, sports media on Twitter really shines because of all the local beat writers and reporters that you read every week anyway.
To give you a good example, let’s say that I’m a Philadelphia Phillies fan. I visit the Phillies website religiously and read all the latest blogs about the team. As a diehard fan, I want to know what’s happening to my Phillies as soon as it happens. We all know this is possible on the Internet but Twitter makes things that much easier for fans to get the latest news and information on their favorite team(s) at a moment’s notice.
Let’s go back to the Phillies example. Let’s say that I visit Phillies.com at least twice a week and read MLB.com Phillies beat writer Todd Zolecki’s columns each time I visit. Todd Zolecki just joined Twitter last week. If I read that the Phillies are concerned about Cole Hamels’ health heading into the season in a recent column, I can also see Todd’s recent tweet that says that everything is ok in a sort of 140 character addendum to his MLB.com story.
After I read Todd Zolecki on MLB.com, I go in to work the next morning and pick up the Philadelphia Daily News sports page. I can read David Murphy and Rich Hofmann‘s latest columns on the Phillies in my paper and then navigate to their Twitter pages for even more information on what I just read.
Perhaps the most interest aspect of sports media using Twitter is the fact that sometimes the media aren’t the ones breaking the news. Indeed, as the walls around traditional media continue to come down, Twitter’s stature as a outlet for breaking news continues to grow. That’s not to say that Twitter is replacing traditional media but rather that sometimes breaking news hits Twitter before it hits the traditional media and, in that sense, Twitter can sometimes scoop more traditional sources.
One of the best examples of the Twitter news phenomena occurred just this week when Lance Armstrong was injured in a biking accident. Armstrong informed his fans of the accident in a tweet only hours after the accident occurred.
When beat writers can update fans on the latest news at a moment’s notice and athletes can alert fans to the latest injuries and trades as soon as they happen, how can sports fans not embrace Twitter? For a complete list of sports media on Twitter, please check out the Sports on Twitter list.