April 8 Roundup: Debating the value of athletes on Twitter

We profiled sports marketing guru Russell Scibetti’s “Four Cs of Twitter” here yesterday but check it out if you missed it.

Contra Costa Times writer Cam Inman thinks Twitter is a perfect self-promotion tool for athletes: “Pick any sport and some jock is on Twitter, grabbing your short-attention span and letting you live vicariously through him,” he writes.

Sacramento Bee writers Melody Gutierrez and Sam Amick emphasize the positives of athletes using Twitter in this April 8 story about athletes on Twitter.