Tony Hawk’s Twitter Treasure Hunt

Legendary skateboarder Tony Hawk is one of the most popular athletes on Twitter. Hawk has over 516,000 followers, an impressive figure given that he only joined Twitter a few months ago. Today Hawk is making headlines on CNN.com because of his recent ‘Twitter Treasure Hunt.” What was Tony Hawk’s treasury hunt and how did it spread to cities across the country and around the world?

In an interview with CNN.com I-Reporter Chris Morrow, Hawk says it enjoys using Twitter because it allows for real-time access. “It’s instantaneous,” Hawk says. “You want to engage people and you want to keep it interactive.”

Hawk says he decided to take that interaction to the next level by giving away skateboards to fans and Twitter followers. “I thought it’d be fun to just stash skateboards all over the place and tweet out their locations and see how fast they get uncovered” Hawk says. Hawk says he began hiding skateboards in locations near his California home but quickly decided to expand the treasure hunt to a much larger scale.

Hawk tells CNN.com’s Morrow that he sent skateboards to friends in cities across the country and even around the world. Tony Hawk’s “Twitter Treasure Hunt” included cities as far away as Brisbane, Australia and Dublin, Ireland. “[Twitter] is direct access to fans and people interested in what you’re doing and I’m doing my best” Hawk says.