All 30 NHL Teams on Twitter
Recently the Toronto Maple Leafs became the 30th and final NHL franchise to join Twitter. By our count, the NHL is now the first of the four major leagues with all of its member franchises on the social networking site. As NHL teams warm to Twitter just in time for the ’09-’10 NHL season, it seems that NHL players are also growing more active on the site.
This week we confirmed that Nashville Predators goalie Dan Ellis and the recently retired defenseman Bret Hedican are the two newest NHL players on Twitter. Ellis joins his teammate Steve Sullivan on the site while Hedican is said to be interested in using social media to help publicize wife Kristi Yamaguchi’s Always Dream Foundation.
While the NHL has by far the fewest number of active players using Twitter of any of the four major sports, the fact that the league now has all of its teams on Twitter makes league-wide, cohesive social media marketing plans even easier to implement. As a hockey fan, what are some of the ways you would like to see the NHL and its teams and players use Twitter this season? Which players would you like to hear from the most?


Thanks Brendan,
The Leafs/MLSE have been active on Twitter for some time now – but not under a brand… here’s my post on it from a few months ago:
http://salesdirection.wordpress.com/2009/04/17/mlse-social-media-strategy/
I recently ranked the same 30 NHL clubs on their Facebook FanPages – you’ll find that here:
http://salesdirection.wordpress.com/2009/09/20/nhl-teams-on-facebook-fanpage-rankings/
Great to see the way our blogs compliment one another!
Carson McKee